Interzum 2017 News Letter
Strong start of the show for Schwinn. The optimistic mood of the visitors reflects the positive economic development. Furniture manufacturers, wholesalers, as well as cabinet shops are showing enthusiastic interest in the latest Schwinn products. New developments are also happening in the Schwinn marketing communication. "Produced just in time for interzum, the newly developed "Schwinn box", will replace the Schwinn main catalog binder" explains Ruediger Wolf, Schwinn's head of design and Marketing. Driven by the positive feed back from the visitors and with a successful booth concept Schwinn is heading into the final round of the show.