Schwinn at ZOW Bad Salzuflen
Presenting the innovation “Light Engineering” for the first time at ZOW
At a conceptually newly designed ZOW show Schwinn also presented a new trade show concept. A storage system in the booth was used to display the current decorative hardware program. Visitors interested in a particular design could take home a sample or product specific information right from the booth. The presentation of the products on wooden pallets as well as images of die cast and injection molding machines in the production facilities emphasized the manufacturing background of Schwinn. Some new items from the extrusion catalog as well as hooks were displayed using image boards. Trends and design experiments were displayed with mood boards and many new handle designs. The highlight of the show were LED products presented under the umbrella" Light Engineering". This innovative program includes a wide range of products from a kitchen railing system, to a wardrobe and furniture feet as well as handles - all with LED lighting incorporated.